Addiction can have devastating effects on individuals and families, but also have the power to destabilize societies as a whole. According to the Pew Research Center, almost half of U.S. adults say they have a close friend or family member that is addicted to drugs or was in the past. Billions of dollars are spent by governments, non-profits and social enterprises to address this second leading cause of avoidable deaths, yet they remain largely intractable with only modest return. Vijay, like millions of others, faced many challenges:

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• Finding the right care for an individual and their family and sustaining recovery

• Feeling as though the different parts of the system (e.g., treatment, payers) are not talking with each other to coordinate a response​

• Not understanding all the treatment options, such as medications for AUD and OUD 

• Needing direction on how to best support a loved one, without enabling behavior.